Design Alchemy

(Original article and photos by Jonas Bjerre-Poulsen for, translation by Nicholas Frickelton)

If you are lucky enough to get your hands on this delicious little book that &Tradition has just released it quickly becomes apparent that the name supports a fundamental approach to design. Both in the products and the visual identity, the present and tradition are beautifully woven together and point to the future. In the latest pictures, which you can see below, the newest products are united with classic architectural elements, a sprinkling of understated art deco, industrial undertones and tight minimalism.

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