Designer Spotlight: Afteroom Studio

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AfteroomAfteroom is a Stockholm based design studio founded and directed by Hung-Ming Chen and Chen-Yen Wei.  Advocators of the traces of time, simplicity and honesty, their mission is “simply to create beautiful products which will add value over time – design to grow old with”.   With inspiration deriving from the meshing of forms, senses, proportions, materials and cultures, Afteroom delivers simplistic aesthetics with the utmost functionality.

Afteroom Chair_Location_16 The Afteroom chair, Menu’s first ever chair, is a three-legged one, and it’s the result of deconstructing an item, piece by piece, with the purpose of obtaining an original design. “The Afteroom Chair is an homage to Bauhaus and functionalism.  The simplicity of its design with the quality of materials is what’s important.  We embraced the challenge of designing something minimalistic with clean lines, without in any way compromising its comfort. In that sense we’ve looked towards classic Scandinavian features as inspiration”, says Hung-Ming.

Afteroom Coat Hanger_Location_03The Afteroom Coat Hanger is a compact coat hanger that offers plenty of storage hooks in a tight, sleek design.  A great addition where space is at a premium or aesthetics are important, the Afteroom Coat Hanger is a simple rack for coats, clothes or crazy hats. It is simple inside out.  Easy to mount on the wall and all screws are hidden inside the frame to emphasize clean aesthetic.

The Afteroom Barstool takes the same innovative and clean design as the Afteroom Chair, but with longer legs.  The tall Afteroom Barstool is perfect as an extra chair in the kitchen, as the beautiful front row of a bar area, or as the new and striking chairs in the office waiting room.  The chairs are light, comfortable and durable, and with Hung-Ming Chen and Chen-Yen Wei’s clear and non-compromising aesthetic vision, they take the meaning of simplistic design to a whole new level.

Afteroom Lounge Chair_Location_09An additional piece from Afteroom coming soon to Menu is the Lounge Chair, the result of combining the inspiration from two iconic chairs of early modernism; the ‘Thonet Bentwood Armchair’ by Michael Thonet and the ‘Spanish Chair’ by Børge Mogensen.  The combination of these two classics became something new – just as elegant as the Thonet and as comfortable as the Spanish Chair.  Keep an eye out for new pieces from Afteroom as they will not disappoint.



New Options, Same Quality – New Norm Dinnerware Spring 2015 Additions


NNDW_Location_19We’re really pleased that the New Norm Dinnerware series has grown to be so popular and that people all around the world are enjoying their meals from our plates, bowls and glasses. The Scandinavian simplicity and purity has won hearts all over the world and this year we’re launching two new shades of lovely Nordic colors, the soft and feminine Nude – and the delicious light brown Latte.

NNDW_Location_03We’ve also added several new items. New Norm Bottle comes in 4 beautiful Scandinavian colors and blends in perfectly with the rest of the series. Mix and match with the rest of the New Norm series or choose your favorite color and let it stand out from the rest of your kitchen. Use New Norm Bottle for serving juice, water, or wine. The NNDW plates have new company, with the dinner-plate sized Plate/Dish, and the adorable Low Bowls round out the selection of bowls.

NNDW_Cutlery_Location.03The New Norm Cutlery is an exciting addition to the NNDW series. A classic, versatile and long-lasting design from Danish design duo Norm Architects. Available as Knife, Fork, Table Spoon and Teaspoon – all with a great feel. New Norm Cutlery is a part of the popular New Norm Dinnerware series. The cutlery is designed to work with all kinds of meals and will suit everything from appetizers and entrées to desserts, lunches and midnight snacks.

NNDW_Location_18Every day all of the NNDW series is used at Restaurant Höst in Copenhagen. We use the restaurant as a playground and test-area to see which products are needed, which colors are preferred and where new designs could come in handy. In this way the series is constantly evolving and growing in order to cover the full needs of both a restaurant and a home household. New Norm Dinnerware expresses the purity, simplicity, and honesty so particularly characteristic of the Nordic way. The dinnerware reinterprets the well known and challenges the traditional ways of staging a meal. The diversity of colors and materials in New Norm Dinnerware sets the creativity free.

NNDW_Location_21All New Norm Dinnerware products are produced with isostatic press technology to improve durability. The production takes place in a state of the art European factory, specializing in high-quality porcelain for restaurants and hotels. This gives your plates and bowls an exceptional durability.

NNDW_Location_10All designs are color-glazed and burned twice at 1400 degrees for maximum strength and a special glazing process gives each item a unique soft aquarelle look – and makes sure that no two plates, bowls or cups are alike. Around 100 people are involved in the process of crafting, quality controlling, and caring for each piece of New Norm Dinnerware.


GM Pendant Lamp – A Lost Design Reborn

Grethe Meyer Lamp Loc02Grethe Meyer is one of Denmark’s most distinguished representatives of Danish industrial design. She was a designer and architect and won numerous awards for her work.

Born in 1918, she was in many ways a pioneering woman, working in a highly male-dominated field at a time where some still thought of women as mediocre. The story goes that Grethe Meyer always held firm to her beliefs and was never afraid to invoke them. Her work was very systematic and thorough; she analyzed details like people’s eating Grethe Meyer Lamp Loc12habits or space limitations in their homes, and used her knowledge to create products that were not only beautiful, but also very much usable and practical.

In 1960 she founded her own architectural firm and began giving special attention to everyday products for the table and kitchen. Surely something that so many people use so much, day after day, deserves some extra attention? Her work process was open and creative, and because she did not always have a clear idea of what the finished product would be, she was free to look at all the details – shapes, materials and colors – over and over, and over again, and then once more, until she was convinced the combination was right. Her designs always had quality, personality, and respect for the user.

Grethe Meyer Lamp Loc13Grethe Meyer is especially known for her furniture work on ‘BB Boligens Byggeskabe’ with Danish architect Børge Morgensen, and later on for her popular series ‘Blå Kant’, ‘Ildpot’ and ‘Firepot’ for Royal Copenhagen. She also created a highly popular cutlery design, ‘Copenhagen’, for Georg Jensen and drew numerous lamps.

GMBlueprintsHer honed sense of the idioms of simplicity and sleekness has made many of her designs into classics, and thanks to her timeless designs we now have the pleasure, and honor, of putting the Grethe Meyer Lamp into production for the first time, developed from the original sketches from 1984. The GM Pendant Lamp is available in two different sizes for different uses. Hang one large lamp over the dining table, 2 small ones in the kitchen or several lamps together as a graphic installation.

Grethe Meyer Lamp Loc14Grethe Meyer passed away in 2008 after a long and successful life, creating many wonderful designs and shaping the way people lived. She received numerous awards and acclaims for her work and today several of her products are exhibited in design museums all over the world.

All GM pendant lamps are constructed with UL approved parts, and is available in copper, moss green, basalt grey and light grey.


Bath Additions Spring 2015

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In the spirit of Scandinavian simplicity, the two Danes behind Norm Architects, Jonas Bjerre-Poulsen and Kasper Rønn, always strive to cut to the bone. To find the simplest possible solution without forgetting the beauty of the shape or the details – all in order to reach a point where nothing added nor subtracted will make the product better.

Norm Wall Mirror_Location_2014_03The Norm Wall Mirror is part of the popular Bath series by Norm Architects. It is as versatile as it is round. Use in the hallway, the bedroom, and the bathroom or maybe even as a decorative piece in the living room.

bath ladder mirrorNorm Architects’ love of minimalism and functionality shines through clearly in the Bath series, as they create products that meet real-life needs, while still having a modern and aesthetic look.

norm bath group white 1Jonas Bjerre-Poulsen: “As a designer it is always exciting to think outside the box and try to work your designs into other parts of people’s lives, while still keeping the same design aesthetic. With the new additions to the Bath series in 2013 and 2014 we’ve slowly expanded into the hallway, the kitchen and the bedroom. So… who knows where we might go next year?”

Pepe Marble Mirror_Location_2015_02Studio Pepe wants their designs to be durable enough to last. Like, really last. They elaborate, “We like to use really great materials, which gain beauty over the years – not the opposite. We believe that such beautiful design product has to last almost forever. It’s like Dostoevskij said: ’Beauty will save the world’.” The Marble Mirror is no exception. It is solid, durable and will last year after year after year. The classic design and clean aesthetics, inspired by the style in late 50’s Italy, give the mirror a great iconic value. An object to be used and enjoyed everyday – and some day, maybe even passed on to future generations.