Internationally acclaimed designer Benjamin Hubert founded his eponymous studio in 2009 in North East London. After Graduating from Industrial Design and Technology at Loughborough University Benjamin gained experience in several renowned design consultancies including Seymour Powell, DCA and Tangerine before establishing his own design studio. Benjamin Hubert now leads a dedicated team of industrial designers working across a broad range of sectors including furniture, lighting, consumer goods, architectural installations and art direction. Benjamin Hubert works internationally in a variety of markets including Europe, Asia, Australia, Brazil and the US.
Benjamin Hubert designed W/W, a new series consisting of a winebreather carafe and stackable wine glasses. The challenge was to create a product with a visually dramatic wine breathing process to develop Menu’s portfolio of wine accessories. He created over twenty prototypes of the W/W carafe during the design process to test the flow of wine and obtain the maximum aeration. The final ‘raining’ process is both visually arresting and, as the wine is poured from the bottle into the carafe, increases the surface area of the wine by eight times a normal pour from the bottle – thus providing 800% aeration and improving the wine’s flavor. The wine can then be easily served from the carafe, making the process simple and efficient.
The new carafe is called W/W, which stands for ‘water’ and ‘wine’, as it can be used to serve a variety of beverages. When serving water or soft drinks from the W/W carafe, the rubber seal and stainless steel breathing device prevent ice and garnishes, such as fruits and herbs, from splashing into the glasses. The other item offered is the W/W Wine Glass-a beautiful drinking glass. The glasses stack for easy storage, and fit inside the top of the W/W Carafe. Great for serving water or wine.